The Daily Mentor Minute Blog | Bruce Hudson

New Photographic Products That Are Sure To Make YOU Stand Out From The Competition!
Tuesday, Mar 31, 2009

Being in this business as long as I have, it’s hard for me to get excited about new products. Most are nothing more than fads and last about a year, or worse yet, our clients start producing them on their own! But my wonderful friends at H&H Color Lab www.hhcolorlab.com have created 3 new products that I am truly excited about! They sent samples to me at the PP of Oklahoma event I just spoke at. Man, talk about leading the way in the industry! Not only are they hip and high quality, our clients can’t produce anything close to them on their own! So what are these amazing products that have excited a seasoned pro like me? Here they are! (1) The first was a tall and skinny wrapped canvas portrait of a senior I photographed last summer. You’re probably thinking, “Bruce, everyone has wrapped canvas portraits now, what’s so new about this?” Glad you asked that, this wrapped canvas was printed on H&H’s Pearl Paper (metallic looking) and was bonded to true artist’s canvas! None of that ink-jet stuff! The piece of art rocked the house! This will be perfect for my seniors and my younger wedding clients; I can’t wait to print a sample for my lobby. (2) The second was a huge “Texas” bookmark with the same long and skinny vertical image on it! It was not your normal press product that everyone and their brothers are offering these days, the quality was amazing! It also had the same metallic look to it. I am not sure what I will be using this for, maybe as an added bonus for my senior clients. Wherever I fit this into my product line, my clients are going to love it! (3) Lastly, the artists at H&H took one of my favorite family images from last summer and turned it into a truly one of a kind piece of art! Not that my beautiful 30x40 canvas wall portrait in their home isn’t art, but what they did really took it up a notch! The image was photographed at my client’s family cabin on Lake Chelan in Washington State. The family is very patriotic; in fact, it’s the theme of their cabin. If you would like to see the image, we featured it on Oct. 21st, 2008 as our image of the week. Go to http://www.mystudiomentor.com/Members/Archives-Image.aspx to view it again! If you’re not Monthly Mentor Member, you’ll have to take my word for it, archives are for members only. Anyway, H&H printed the image onto a piece of metal and put it into a metal floating frame. Then behind the main image of the family on their deck is another metal image of an American flag. It was coolest thing I have seen in years! Definitely takes the unique factor up a notch! In closing, I can’t wait to show my clients these new products; they are going to love them! What I am seeing in the industry today is a need to come up with new ways for our clients to invest in our services. In addition to just having new products, they need to be unique. Offering the same thing as the guy or gal down the street isn’t going to cut it, you need to stand out! I am so proud to be a part of the H&H Color Lab Family. They are one of the only labs that truly care about their customers and their need to be competitive. This is reflected by their customer service, their value, and their constant innovation! To see some examples of the new products that I will be carrying in my studio, please go to http://www.hhcolorlab.com/Spotlight/Spotlight4.aspx and be sure to contact them about getting a catalog! Or just call my personal account rep Michelle at 800-821-1305. See you tomorrow everyone! B.H.

A Bonus Day!
Monday, Mar 30, 2009

I love getting up early for an early fight, getting ready to take off, and then being told the flight is cancelled! Do I sound bitter? I’m still in Tulsa today. Nothing wrong with Tulsa, but I was looking forward to hanging out with my good friends at Marathon Press in Nebraska. I had a wonderful seminar yesterday at the PP of Oklahoma spring workshop. I didn’t mention one thing about F Stops, PhotoShop, or Super Duper actions! The topic was Relationship marketing and the crowd loved it. Many mentioned to me- that “this was exactly what they needed right now.” Now and always! Having a whole day to do “Whatever” was kinda’ scary! It was truly a bonus day. So what did I do? Lot’s -2 conference calls, I sent 11 cards (sendoutcards.com), worked on copy for our new Senior website, finished a EBook for BruceTunz.com, posted a new Image of the Week (check it out) and this Blog! Time for a glass or 2 of wine and a yummy dinner here at the Hilton Garden Inn,(Tulsa airport)! Moral of this story: (1) Lay out what you want to accomplish for the day, (2) give yourself a timeline for each mini project,(3) stay focus on that task until finished. Wish me luck getting out of here tomorrow, I’m booked solid Wed. By for now! BH

Build a Continuity Program!
Saturday, Mar 28, 2009

Hey everyone, Josh here! My dad is currently in Tulsa, OK giving a program on relationships right now, so I am filling in! Now a day, getting your clients to come back on a regular basis is one of the keys for building cash flow. Plus, anytime you can spread the investment out for your clients it will not only help your bottom-line, it will help your client’s wallet out as well! I was thinking about this today as I was renting a movie at our local Hollywood Video store. Man, talk about an industry that has changed overnight. You can now rent movies thru cable and satellite TV, download them onto your IPOD straight from the internet, or use a service like Netflix to have them delivered to you! Plus, no more late fees! With that said, what are movie rental companies doing to compete with their new rivals in the industry? Sounds a little familiar, doesn’t it you old photographers you? It is amazing the parallels you can find in any business and in any industry. Anyway, Blockbuster tried the Netflix model for a while, last I heard they lost a ton of money with it. Hollywood Video is taking a different approach and I think it is a great idea! They are building a continuity program with their loyal customers! They call it their “Power Play.” Basically, Hollywood Video customers can pay a monthly fee (starting at $7.99) and get unlimited rentals with no late fees! They also get discounts on each rental; money off concessions, previously viewed DVD purchases at a 50% discount, priority rentals for all new releases, and much more! This program is a great way to compete with their competitors and get their customers through their doors. With the nominal monthly investment, it definitely seems like they are on to something! You can do this in your studio as well! We utilize this concept with our First Year Baby Plan. I know other studios do the same with a Kids Club, payment plans for family and wedding photography, and even lay-a-way for larger purchases. Anytime you can get a monthly program going in your studio, you will not only ease the investment burden for your clients, you will also create some constant cash flow every month! We will be doing something similar for our wedding clients as well as our HS senior clients in the near future because of this concept. Take care everyone! Josh PS. Image of the week was posted on Thursday, check it out!

Old School – Part 2
Thursday, Mar 26, 2009

Yesterday I talked about creating the image in the camera at the point of conception, thus saving time and money fixing and tweaking on the back end. Today I want to address the tremendous amount of time that photographers spend to present their images to their clients. If all you are doing is posting your images online, then say goodbye to making a living in this business. If all you’re doing is shooting, burning CD’s, and giving your images to your client, then shame on you! OK, once again I’m Old School. I take the time to invite my clients into my studio for their “Premiere Showing”. This is an invitation only event that is lightly catered and a lot of fun for my wedding couples, their families and friends. After a little food (and a little wine) I present my client’s wedding images with a powerful and emotional slide presentation set to music (provided by www.BruceTunz.com of course). Once they have viewed their images it’s time to start editing and designing the bride & groom’s album (s). This does take a few hours, but I still feel after all the new technology of posting online or just burning a CD, this premiere concept is best for my clients. For some reason, some of today’s photographers take the easy, quickest way out when working with their customers. If you want to make it in this business for the ‘long haul’ you must learn to develop relationships that will last you for the LONG HAUL! Tomorrow I fly to Oklahoma for the Oklahoma State PPA Spring Seminar. The theme? Building Relationships in Your Business. I can’t wait to get on stage and share how we do it the ‘Old School’ way!

OLD SCHOOL Part I
Tuesday, Mar 24, 2009

I love it when every one jumps into the LATEST, greatest technological advancement. I have learned over the years that just because something is new, it doesn’t MAKE it better. Yeah, I know I’m sounding like an old guy, but with age comes wisdom. In today’s PART ONE segment I want to reinforce the old adage, “GET IT IN THE CAMERA!” One of the most common questions I’m asked is how do I manage my time when it comes to the workflow after the wedding? With the advent of digital photography, some photographers are now shooting thousands of images, not hundreds, at each wedding. This may even be augmented with multiple shooters. It is the “more is better mindset.” The more images you provide to the client the more they will invest and be impressed with your efforts! I concede that variety is the “spice of life,” but, come on, how many finished images will end up in the finished album. In the film days, each image created at the point of conception had to be “perfect” in the camera. There was a financial investment every time you pulled the trigger. Film and proofing costs made you really think about exposure, cropping, lighting and distractions in the background. Any additional negative retouching or positive retouching added to the investment. But today, when front end creation has zero financial investment, it’s okay to shoot loose. This is why photographers are now coming home from weddings with thousands of images and spending nonproductive time editing and tweaking them for hours on end! TIME IS MONEY! GET IT IN THE CAMERA! See you tomorrow for PART 2! BH

Entourage Marketing: The Première Portrait Club!
Sunday, Mar 22, 2009

A few weeks ago I was sent an article from Platinum Member Charles Waugh; he received it as part of his www.earlytorise.com subscription. If you haven’t heard of Early to Rise, you need to check it out! There is some great education posted on that site. Anyway, the article that he sent me was entitled. “How to build your entourage and create more loyal customers than ever before”, written by Craig Ballantyne. For those of you who know me, I have been preaching this for many years. You have to reward your best clients and keep them coming back in order to really make in the photography business. Well, in any business for that matter! I think Ballantyne covered some key points in his article, which I will share with you now! (1) Create your own fame (2) Be a leader (3) Dream BIG (4) Do more public speaking (5) Share personal details (6) Use social networking to grow the conversation with your entourage (7) Give recognition to your best customers (8) Create multiple products (9) Allow members to ascend to higher levels of the tribe (10) And lastly, create live “entourage appreciation” events to encourage the group to connect with each other! Ballantyne’s full article is posted in the member’s only section of the website; I encourage everyone to read it! At the studio, we have our Premiere Portrait Club, which consists of about 350 of our best clients. If you have always wanted to start a customer loyalty program, it’s your lucky week! Tomorrow Josh and I will be broadcasting LIVE our webcast, “Clients for LIFE: The Première Portrait Club!” Invest in your studio’s future and see exactly how we started our program, evolved it to meet our client’s needs, and how the PPC’s have transformed our business! Go to www.marathonpress.com/education/webinars to register! As a thank you for attending, Josh will send everyone the actual PPC membership card for attending! See you tomorrow everyone! B.H.

Even banks are doing it!
Friday, Mar 20, 2009

During my last visit to our local US Bank branch I noticed something new. There was a little bio displayed at each teller’s station! It had there background, a little bit about their interests, and basically anything they want to share with their customers! They titled them, “10 Things You Should Know About Me!” I was amazed that even a huge company like US Bank has finally got when it comes to building relationships! When it comes to business (any business), it’s all about relationships. To build a relationship you need to develop rapport with your customer or client. This simple personal bio next to the teller is a great start to some conversation between customer and employee. I personally found it almost impossible not to look at the bio plaque on display. Anytime you can add a personal touch to the business process it is a good thing! Congratulations to the Benson Road US Bank Branch, there manger Paul Long, and the rest of the staff for understanding and implementing one of the fundamentals of business, building relationships! What are you doing right now that opens up a personal dialogue with your clients? See you tomorrow! B.H. -PS. Don’t forget to follow us on www.twitter.com/mystudiomentor and get all the website updates in real time! Also, a new image of the week is up…check it out!

The Perfect Storm: Part 5 of 5
Wednesday, Mar 18, 2009

Our 4th and final strategy is Raising the Bar. “You must do things faster, more efficiently, more effectively, with a new level of excellence!” We are doing a lot to raise the bar with our clients, but today I want to share one strategy we used recently: Extreme Follow Up! We recently photographed a Daddy Daughter Dance for a high end private school. We don’t normally do this kind of work but many of our top client’s kids attend there. After the dance, we followed up 3 separate times using 3 different Medias. The first was an E-newsletter letting them know when the photographs would be delivered. The second touch was a Send Out Cards card with their personal image from the dance printed on the inside of the card. We also included an image of our staff, again letting them know the delivery date of the photographs to the school. Lastly, about a week after the photographs were delivered we sent a thank you letter which let them know we also do more than dance photography. We added some credibility content (who we’ve photographed in the past and various locations) and how we would love to photograph their family. Here’s the best part! We enclosed a custom $150 gift card that had the name of the school on the front and the details of how to get started planning for a family portrait on the back! It’s too soon to see the overall outcome of our extreme follow up, but I can guarantee you many of the parents were impressed with our effort. Some final thoughts on weathering this perfect storm: 1. Expand your product line. 2. Maximize your client network. 3. Look for and add new merchandising opportunities. 4. Raise the bar with everything you do! We can all get through this storm. Sometimes the only way to survive is to go through instead of around! See you tomorrow! B.H. –PS. New image of the week is posted…check it out!

The Perfect Storm: Part 4
Tuesday, Mar 17, 2009

New Merchandizing Opportunities! Happy St. Patrick’s Day everyone, I hope you are having a good week so far! Today I will share with strategy number 3 for weathering this “perfect storm” we find ourselves in, and that is looking towards some new merchandising opportunities with in your business. I think this strategy can be applied to both the products you offer (wall portraits, albums, etc.) and to the photographic services you have (family portraits, seniors, etc.). First, let’s start with the actual products themselves! There are tons of new press products out there, go to any photography convention and you will be overwhelmed by all of the possibilities. Talk to your lab and see what they offer, or call H & H Color Lab, we use there senior announcements, thank you cards, hard cover coffee table books, and their albums. Get some samples in and test the waters with your clients, see what they are receptive too. But, be sure you are charging enough to make these new ventures worth while. Always remember your profit centers. We are offering a lot of the press products as add ons for up selling. For instance, if a parent wants to invest in a nice 10x10 album of their senior, we’ll add a hard cover coffee table book for the senior at no charge. We also do this with custom announcements, thank you’s, whatever. Another hot item that seems to be popular is the DVD Album, which is the photographic album set to music and created in Pro Show Producer. And of course, the “web enhanced” images (low-res) for a social networking sit. In addition to the new products you offer, you can also explore new merchandising opportunities with in your studio as well. For instance, if you had a large Irish population in your area, St. Patrick’s Day portraits! LOL! I am serious! Give people a reason to use you more often, and make it fun! For us, we utilize family portrait safaris by adding new places every year, in addition to our staples like Cannon Beach, Napa, and Lake Wilderness Park. We also try to “bridge the gaps” between the usual portrait schedule. You know, the wedding, then the baby, then the family 10 years later…right? Nope, we try to bridge the gap with Kindergarten Graduation Portraits! Just play around and get creative, you never know what types of sessions are going to be popular! I hope today has given you some new ideas; see you tomorrow for Part 5! B.H.

The Perfect Storm: Part 3
Sunday, Mar 15, 2009

Sorry about not posting yesterday, things have been a little hectic! I am creating a video for my Rotary Club’s Caper Auction next week and Josh and I shot a big wedding last night. Check out the new image of the week tomorrow, it’s one I took at the wedding. Anyway, let’s get back to business and talk ahout Stratigy #2: Maximizing YOUR Client Network! Here’s a little food for thought before we start, “Out of site, out of mind, out of business!” To me, the photography business is as simple as that phrase, and that is in good economic times! Now more than ever we all need to keep in touch with our existing clients. We also need to position ourselves front and center before our prospecitive clients! Yes, I’m going to preach newsletters, e-newsletters, phone calls, cards, social networking sites, anything to keep you and your studio in the crosshairs of your existing and prospective clients! And yes, I am also going to preach that you need to put a “face” to your business in the community. This will attract you new business, but you need to really get involved! This means join your chamber, a service group, teach a class, or give a presentation in your community. When it comes to maximizing your client network, you must be pro-active. What can you do today, tomorrow, or next week to remind your clients and prospective clients that you are ready to serve them? Thanks everyone, I hope you had a good weekend! Tomorrow I will post part 4 of The Perfect Storm as well as a new image of the week! B.S. –PS. Follow us at www.twitter.com/mystudiomentor for up to the minute updates!

The Perfect Storm: Part 2
Thursday, Mar 12, 2009

(Continued from 03/11/2009) As stated yesterday, I will give you some ideas and strategies for weathering this “Perfect Storm” right now. Today I will be covering Strategy #1: Expanding YOUR Product Line! When looking at the products you offer to your clients, ask yourself these 5 questions: (1) What type of products do you carry today? (2) What do you like to photograph/create the best? (3) What do you like to photograph/create the least? (4) What areas are the profitable for you? (5) And finally, what areas could you expand on? Our product line has definitely evolved since we started in 1982. Back then team sports and dances were 40% of our gross sales. Today we are doing next to zero of those types of portraits. Families were next to nothing as far as revenue for us at the beginning. Conversely, they are close to 35% of our annual revenue today. The types of products you offer reflect the type of photography you do. But sometimes (like these times) you have to expand into areas that maybe you don’t like to dabble in. For instance, I just did a Daddy-Daughter Dance for a local private school. It was a good cash flow night, but the marketing opportunities were even better! Am I thrilled to be shooting a dance? Not really, but all of the parents at this particular school are definitely top-notch prospects for my main business, which is large family wall décor. Also, many photographers HATE doing weddings and are now jumping back into the market. As the non-immediate need product sales dry up, sometimes you need to diversify into the more immediate need areas to pick up the slack. For me, it’s a balancing act of what’s the most profitable, what will have the most immediate cash flow, and am willing to do photograph it! The answer lies within your determination of how far and deep you are in the storm. The 2 areas we have greatly expanded on within our studio product line are commercial photography and fine art. I enjoy producing both styles of photography and they seem to bring in some good profit. So, your assignment for today is to go back and take time to answer those 5 questions I asked above. Get a feel for where you are at and maybe where you can expand. See you tomorrow for part 3! B.H.

The Perfect Storm!
Wednesday, Mar 11, 2009

Boy, what a busy day! Josh and I started out this morning in Idaho giving a program I’ve have been working on for weeks- Diversify or Die, to the PP of Idaho members. Finishing at 11:15 we packed up and made the 6 hour drive back to Seattle. We want to thank all that attended and Mitch Grafth for hosting a great convention. One of the points I made early in the program was that we are in the middle of a Perfect Storm. You remember that movie, don’t you? All of the negative factors came together at the same time to create a monumental force of nature. I feel this is exactly where we are today with the business of photography and our economy. Here are the three factors that contribute to our Perfect Storm: 1. Lack of confidence in the economy. Peoples’ retirement and savings has taken a huge hit. Everyone is reluctant to spend money, on anything. 2. The digital revolution has hit the professional photographer big time. Yes, we can say that the part timer doesn’t understand lighting, composition, and could never create as good of an image as I could, but unfortunately the general consumer doesn’t realize that unless WE educate them to the difference. 3. Discretionary spending is at its lowest level in decades. Photography fits right in with this discretionary spending model. People don’t need photography to survive like they do food, clothing and a roof over their heads. So, it is all gloom and doom? Absolutely not! In the next few days I’m going to share with you some solid strategies for coping with our “Perfect Storm”! See you tomorrow! BH

It’s a Blizzard Out There!
Monday, Mar 09, 2009

This afternoon we arrived at the fabulous Lake Coeur D’Alene Resort in North Idaho. As I write this the snow is dumping here! The drive here from my in-laws home in St. Maries, ID was a little treacherous to say the least, but we made it safe and sound. Last night Josh and I were spoiled by Dixie and Gene, my wife Terri’s folks. Steak, shrimp, wine, and some college basketball in HD! We finished the evening in the hot tub with snow falling and a little bit more wine! I just want to say thank you to Gene and Dixie for a great Sunday evening! Now, it’s back to work! The resort we are at is world class and is a great location for the PP of Idaho Convention. I am looking forward to seeing Eddie Tapp tomorrow, the guy is amazing! The tradeshow looks a little small, but I am still excited to check things out tomorrow. On Wednesday I am doing my program “Diversify or Die” which was the topic of this month’s Studio Success Tip E-Blast. I’ll talk more about it tomorrow! Check out the new image of the week that I took at my in-laws river property a few years ago. It was one of the shots used in our “Images of the Northwest” calendar. Have a great Monday everyone!

Hitting a Nerve!
Saturday, Mar 07, 2009

Our most resent studio success tip for March really hit a nerve! It was probably the most responses we’ve ever received. All in all everyone was in agreement that to survive during this economic climate, you must diversify your business. Quite a few admitted that they were even considering doing weddings again. Just a warning, if you haven’t done weddings in a few years, it’s a whole new world out there! Be prepared to compete with the new age photographers that love to take the money and run after they shoot and burn the wedding! Anyway I’d hate to beat a dead horse, but we all need to make our business as well rounded as possible. Some types of photography are more fun than others. At this point in time I don’t think we can be too choosy. Thanks for all the emails folks! We are all in this together-hang in there! Until Tomorrow BH

Pro-Bono
Thursday, Mar 05, 2009

Today was a great day of shooting. Instead of stills, I was shooting a video for my Rotary club’s auction coming up in a couple weeks. I’m putting together a video that shows where the money is going and how it is put to use. Our club raises approximately $150,000 in one evening and then writes checks to nearby organizations throughout the year! It is a very cool thing! In addition to the video, I also produce a power point presentation that is displayed on 2 large screens during the auction. It’s there to reinforce with images what the auctioneers are trying to do-raise as much money as possible! Is it a lot of work? Yes! Am I getting paid for this? Not in dollars, but in valuable recognition points. I call this a form of win-win marketing! It’s a win for my community, and it’s a win for my studio. What I am doing, is putting a face on my business. By volunteering my service and doing this all pro-bono. Is it all about the great PR and wonderful win-win marketing opportunity? No! It happens to be the right thing to do. The notoriety is simply a by product! The longer I live on this planet, the more I believe in giving to give, not giving to get. Giving doesn’t always mean writing a check. You can also give your time, and in this case your talents. Have a great day! BH

Display what you want to sell!
Tuesday, Mar 03, 2009

If you have read my book the Relationographer, you probably recall in Chapter 7, “the little things”, mentioning Barrier Motors and their free car washes for their customers that purchased from them. Well, the other day, after a commercial shoot, Josh and I stopped in to take advantage of the free wash. The people at Barrier are brilliant marketers. The car wash is located at one of their 5 dealerships, so every time you go there, you are reminded of the newest and greatest car they have available. This time, they took it up a notch by parking the brand new Mercedes SUV in front of the car wash so everyone could experience its beauty while waiting in line. We even saw a couple of people get out of their cars to get a closer view! It’s hard to get people to invest, especially in a high end item if they have never experienced it. Do you see the parallels between this and trying to sell wall portraits without displaying what your trying to sell? You should never take for granted the “power of perception” of a product. Car dealers use it and we photographers should use it too! Display what you want to sell-ALWAYS!

People are still spending money!
Monday, Mar 02, 2009

Happy Monday everyone! This is Josh by the way; I asked my dad if I could post the blog today. This weekend I attended a Brad Paisley concert that was in town with my fiancée Melissa. I was never really a country fan until we got together, and now every year I am a regular at many of these concerts. In addition to the great music and atmosphere, these are amazing people watching and marketing idea generators! I know what you are thinking, “Josh, what does a country concert have to do with photography?” Trust me, more than you think! People like Kenny Chesney, Dirks Bentley, and Brad Paisley understand the value of their fans; this is one reason that country artist’s albums and concerts out sell every other genre of music combined! There music transcends the traditional boundaries that so many of us are categorized in. There were people from all walks of life there, some with teeth, some without! Ok, now I am just making a joke, but seriously, there was a vast array of people in attendance. And these concerts are not cheap, our tickets were ok, they were on the second level on the right side of the stage, and were still $75 a piece! Add in dinner before, $8 beers during, and you’re talking about an expensive night. Not to mention $30 parking! But you know what? The bars around the concert were packed, the event was sold out, and the line for beer was constant all night long! (Not that I was waiting in it several times…wink) They were also selling t-shirts and posters like crazy too! So what insights did I get from this amazing night of fun? Here is what I came up with and how it relates to the photography business: (1) Even in down economic times, people are still going to spend money! It’s what they spend it on that matters. Unfortunately, this is not always photography, but it is up to us to show people why we are worth investing in. Remember this when you are marketing. (2) Creating an experience has value! Never forget that you are not just taking photos, but creating an experience. Anyone of us could have stayed home and listened to Brad Paisley on our IPods, it would have saved me a ton of cash! Then why did 20,000 fans flock to this sold out show? For the experience! (3) We are all the same in some way! Every single one of us at that concert had something in common. The same is true with your clients. Find out what that common thread is and target more people that are the same. Something brought all of us together on Saturday; the same is true with your clients, why do they come to you? So, to conclude today I will leave you with this. You have to give people a reason to spend money, period! If you can target the right people, give them a great experience, they will invest in your services. Even during this current economic speed bump, there are still individuals willing to leave there homes and spend their hard earned dollars! I was one of 20,000 of them on Saturday; I should have brought more business cards! Take care everyone! Josh -PS. Don’t know how to target the right clients? Your marketing not as effective as it once was? Join Bruce and me tonight for our webinar on Pin-Point Target Marketing: Making the Most of YOUR Marketing Budget! We will cover step by step how to flag a certain group of people and target your marketing to fit their exact needs and wants! Imagine spending $200 on a marketing campaign and seeing a return of $15,000 from just 3 clients! That’s what I am talking about! Let us show you EXACTLY how to do this at 5pm PST tonight! Go to www.marathonpress.com/education/webinars to register!