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I’ve had the opportunity to work and study with some of the most talented
copywriters around. One of my mentors today is Dan Kennedy. He’s one of the
highest paid copywriters in the world. Another incredible writer and
marketer was my late wife Sue. She had way with words, getting her message
across as if she was sitting across the table from you, sipping on a cup of
coffee and chatting.
We still use many of the sales letters, brochure copy, and letters
Sue created. I have over the years emulated her style, incorporating all of it
into our marketing materials, especially our newsletter!
Just as with Print Critiques, I have a passion for reviewing other
photographers' marketing pieces. Here’s an example of what we do monthly for Members
Only.
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