Studio Support Materials Interactive CD & Binder
Over 230 Pieces!
Why re-invent the wheel? Take Bruce Hudson's 25 Years of Studio Experience and Apply it to Your Studio! Its like having Bruce mentoring you through ever aspect of managing and marketing your studio. This CD and Binder Set is the best way to start your own studio or give your current studio a jump start to organization and more efficient/effective management!
Its Like Having 25 Years of Bruce Hudson's Studio Success Secrets in Your Hand!
Every aspect of running a successful studio is complied on this CD:
Studio Management
What makes some businesses appear to run smoothly while others seem to be in total chaos? It's usually that the organized business has some sort of game plan for success. We have enclosed, among other things, our actual Policy & Procedures Handbook. This is to share some of the strategies that have worked to make our studio run more efficiently and with less frustration. Please take our concepts, add to them, shape them to your own business model, and improve on them!
Also included is:
- Hudson's Mission Statement
- Forward Statements
- What to do if...
- Production Schedule
- Suppliers List
- Action List
- Actual Letterhead
- Employee Manual
- Telephone Action Plan
- To many to list all!
If it wasn't what I learned from Bruce, I would have been out of business several years ago. I have sold more 24x30's in the last 5 years than I have sold before. I contribute this to Bruce and his educational products!
Jim Richards
Jim Richards Photography
Commercial
Due to changing markets in the photography industry, we have decided to branch out to Commercial Photography. We define Commercial Photography as anything from an executive portraiture to an all encompassing marketing campaign. Enclosed is our pricing documents as well as our various marketing materials.
Weddings
Weddings comprise roughly 30% of our business. Believe it or not, when we first started in the late 1970's shooting weddings part-time, we charged $185 per wedding! We have come a long way, but it has been a slow and gradual process. Some of the most valuable parts in this section are the correspondence and letters throughout the process. You can never communicate too much to your clients though their wedding journey.
Also included is:
- Pricing
- Consultation Documents
- Reminder Letters
- Contracts
- Brochures
- Bridal Fair Procedures and Booths
- Sales Letters
- Premiere Showing Invite
- Album Layout and Pricing
- And Much More!
Family and Children
This section is dedicated to our family portraiture and also children's portraits, which we price the same. This is by far the most profitable and largest revenue creator at our studio.
Also included is:
- Presentation Folder
- Portrait Invoices
- Pricing
- Consultation Process
- Cover Letters
- Marketing Pieces
- Sales Brochures
- And Many More!
High School Seniors
We view seniors as an entry-level product line. It's the only part of the business that does not require a consultation. These cost less than family portraits, but we still hold ourselves to the highest quality of product and service. Seniors give us an opportunity to work with many clients that we've never worked with before, so its our goal to spoil them so they or their family will return in the next level of the portrait life-cycle. A great example of this is the following: 75% of the weddings we currently photograph are former high school seniors!
Also included is:
- Thank You Letters
- Marketing Pieces
- Pricing
- Misc. Documents
- Senior Rep Program
- So what happens next? Audio CD
- After Session Packet
- Pay It Forward Referral Program
- Way To Many To List!
K-grads
Tired of being slow in January and February? Try expanding you markets with K-grads Kindergarten Graduation Portraits! Included is everything you need to get started:
- Pricing
- Marketing Pieces
- Brochures
- How to Market
- And More!
Marketing & Public Relations
Our Marketing and Public Relations section contains all of the systems and strategies that are the heart and soul of our studio. We literally use the majority of these items everyday.
Also included is:
- Email Blasts and Cards
- Open House Invites
- Christmas Cards
- Year Long Marketing Calendar
- Auction Materials
- Promotion for Doctors
- "Kids Making a Difference" Program
- Newsletters
- "Street of Dreams" Promotion
- Client Dinner Cards
- And More!
Premiere Portrait Club
How do you say thank you to your loyal clients? We call it the Premier Portrait Club. We've given our "Top Ten Percent" clients a special set of prices and perks, much like the airline "Frequent Flyer" clubs. This has been extremely effective throughout the years.
Also included is:
- Welcome to the Club Letter
- Criteria
- Easter Portraits
- Super Santa Saturday
- What Makes a PPC Member Letter
- Benefits
- Membership Cards
- Update Letter for Members
- And So Much More!