The Photographic Exhibitions Committee (PEC) of the PPA uses the 12 elements below as the “gold standard” to define a merit image. PEC trains judges to be mindful of these elements when judging images to the PPA merit level and to be placed in the International Print Exhibit at the annual convention. The use of these 12 elements connects the modern practice of photography and its photographers to the historical practice of photography begun nearly two centuries ago!
All twelve elements have been defined as necessary for the success of an art piece or image. Any image, art piece or photograph will revel some measure of all 12 elements, while a visually superior example will reveal obvious considerations of each one of the following:
- Impact - The sense one gets upon viewing an image for the first time. Compelling images evoke laughter, sadness, anger, pride, wonder or other intense emotion.
- Creativity - The external expression of the imagination of the maker by using the medium to convey an idea, message, or thought.
- Style - Defined in a number of ways as it applies to a creative image. It might be defined by a specific genre or simply be recognizable as the characteristics of how an artists applies light to a subject. In can impact an image in a positive manner when the subject matter and the style are appropriate for each other, or it can have a negative effect when they are at odds.
- Composition - This is important to the design of an image, bringing all of the visual elements together to express the purpose of the image. Proper composition holds the viewer in the image and prompts the viewer to look where the creator intends. Effective composition can be pleasing or disturbing, its up to the image maker.
- Print Presentation - Affects an image by giving it a finished look. The mats and borders used should support and enhance the image, not distract you from it.
- Center of Interest - The point on the image where the maker wants the viewer to stop as they view image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of interest, when the entire scene collectively serves as the center of interest.
- Lighting - The use and control of light, refers to how dimension, shape and roundness are defined in an image. Whether the light applied to an image is manmade or natural, proper use of it should enhance the image.
- Subject Matter - This should always be appropriate to the story being told in the image.
- Color Balance - This supplies harmony to an image. An image in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Color balance is not always harmonious and can be used to evoke diverse feelings for effect.
- Technical Excellence - The print quality of the image itself as it is presented for viewing. Sharpness, exposure, printing, mounting, and correct color all speak to the qualities of the physical print.
- Technique - The approach used to create the image. Printing, lighting, posing, film choice, digital, paper selection and more are part of the technique applied to an image.
- Story Telling - This refers to the image’s ability to evoke imagination. One beautiful thing about art is that each viewer might collect his own message or read her own story in an image.
Also available on Professional Photographers of America's website www.ppa.com